There stands a figure in the media industry who is catalyzing a dynamic shift in entertainment. Ty “Swaggalee” Scott, a veteran media mogul and a visionary par excellence, is poised to reshape how we consume content. With a plethora of intriguing initiatives on the horizon, the entertainment executive is merging his influence and creativity to create ventures across a spectrum of media platforms, from screen content to audio narratives.
One of Scott’s most ambitious projects is ‘LookHu’, touted as the Black Netflix. As part of a dedicated partnership with Byron Booker, the duo have been instrumental in the creation of this innovative platform. LookHu offers a diverse range of titles – an impressive 11,000 so far, with complete licensing for a seamless launch. This venture is significantly redefining the representation and accessibility of Black entertainment, bringing a spectrum of narratives to the fingertips of audiences worldwide.
Photo by Betting Horse Productions
Aligning his global reach, Ty Scott is also launching an express news site produced in Qatar. This venture was made possible by his collaboration with Shannon Briggs to stream the upcoming fight with Quinton “Rampage” Jackson on LookHu. This project single-handedly propels his presence into media landscapes across geographical borders.
It’s noteworthy that Scott has forged a lasting partnership with the NFL through a five-year deal with Eric Brown. However, his credentials don’t stop at television and sports. His astute business acumen extends into celebrity management as well, with several esteemed clients he works and consults for.
Ty’s creativity beyond traditional boundaries continues to impress as he teams up with the legendary Shaquille O’Neal for a yet-to-be-announced project. With such a powerful alliance, anticipation is high for the unveiling of this venture.
Scott is also pushing the envelope with his production of a transgender-based TV show in collaboration with Ray J. Breaking down traditional narratives and stereotypes, this endeavor will undoubtedly venture into fresh territory, showcasing his innovative vision.
Beyond visual content, Scott is resonating his voice in audial forms with the launch of a new podcast. As a current manager of artists, actors, athletes, and businesses and industry experience, listeners can expect a diverse array of topics, insightful dialogues, and compelling stories.
Despite his extraordinary success in the media industry, Scott has also made a foray into the literary world, penning six books to date. Each of these tomes remains unreleased, keeping fans in bated breath for the proposed launch of his first book in the second quarter of 2024.
When asked about the most memorable moment of his career, Scott reminisces on a recording session for “How Do You Want It.” The gathering was a cornucopia of talents with Brandy, Ray J, Jodeci, Tupac, Ginuwine, and a room filled with notable mentionables setting the stage. This moment epitomizes the collaborative and connected spirit of Scott’s career and his approach to transforming the entertainment industry.
To follow Scott’s journey and keep tabs on his incredible projects, his audience can reach him through his website, www.tyswaggalee.com, and his Instagram handle @tyswaggalee.
Ty “Swaggalee” Scott emerges as a fervent force in entertainment, cutting across industry norms and carving his unique blueprint on the panorama of global entertainment. With his fingers in several innovative pies, his vision and enterprise remain an inspiration to all. It is particularly noteworthy how his ventures not only entertain but also push boundaries, champion representation and diversity, and creatively innovate in the space of media. The stage is set for Scott’s continued ascension, and the world watches in anticipation of the ripples he is poised to make in the media industry.