Professional basketball player Jay Henderson is transforming lives through his innovative nonprofit, Flow Shooting Academy, by breaking down financial barriers that traditionally prevent underprivileged children from accessing quality basketball training.
A Different Approach to Basketball Training
Unlike typical summer basketball camps that charge premium prices, Flow Shooting Academy stands out by offering completely free training. “Let me start something totally different where kids can come and it’s free of charge,” Henderson explains, embodying the organization’s core philosophy of inclusivity.
The Personal Journey Behind the Mission
Henderson’s own basketball journey illuminated a critical issue in youth sports: many talented children never get the opportunity to develop their skills due to financial constraints. Reflecting on the expensive camp models that dominate the landscape, he asked himself a fundamental question: “Why is it like that?”
Instead of accepting the status quo, Henderson founded Flow Shooting Academy in 2022, dedicated to providing elite basketball training to kids who need it most—without the financial burden. What began in Orlando quickly expanded to Miami, and in 2025, the program is set to launch in Boston, demonstrating remarkable growth and community impact.
More Than Just Basketball Skills
As a professional shooting guard, Henderson brings a unique perspective to youth training. While many programs focus primarily on ball handling, Flow Shooting Academy specializes in shooting technique—a critical skill often overlooked in youth basketball development.
But the academy’s vision extends far beyond basketball. The program intentionally provides holistic development by bringing in diverse professionals:
- Nutritionists who educate about healthy eating
- Health coaches promoting wellness
- Tech professionals exposing kids to modern career paths
- Guest speakers from various industries
This comprehensive approach ensures that participants become well-rounded individuals, not just better athletes.
Growing Recognition and Community Support
The academy has gained significant attention, including coverage from TMZ Sports, and attracted impressive sponsorships from major brands:
- Walmart provides back-to-school supplies, camp t-shirts, and backpacks
- Flow Water ensures proper hydration
- Payblox provides camp t-shirts, backpacks, and lunch for all the camps
- Rock ‘Em Socks (partnering with Marvel, NFL, NBA, and Disney) supplies player socks
- FX Design Group creates professional marketing materials
How to Get Involved
Those inspired by the mission can support Flow Shooting Academy through donations via their website: https://flowshootingacademy.com
2025 Summer Camp Dates:
- Miami: June 9-11 & June 16-18
- Boston: June 23-26
- Orlando: July 14-17
Follow the journey on social media: @flowshootingacademy
More than just a basketball camp, Flow Shooting Academy represents a movement—empowering kids to dream bigger, shoot higher, and overcome obstacles through sport and education.